
Organize
Workshops or drive-thrus — free or fundraising. Pick a format, gather your community, book the slots, borrow the moulds.
Plan an eventOrganizeMakeDistribute
"For months, my Bappa sat out on a balcony — because the so-called clay never dissolved."
When our founder moved out of India, finding a real clay moorthi was nearly impossible. Year after year, store-bought idols marketed as "clay" turned out to be POP — they would not dissolve at visarjan, and Bappa was kept outside for months. It was disheartening.
After significant research and countless contributions and feedback from Atlanta volunteers, the movement went mass-scale: make and distribute true clay moorthi's, and help as many devotees as possible.
Over the past 14 years, the movement has placed over 40,000 clay moorthi's — free of charge or at a nominal cost — into communities, temples and homes across Metro Atlanta, other US cities, and Canada.

Workshops or drive-thrus — free or fundraising. Pick a format, gather your community, book the slots, borrow the moulds.
Plan an event
Local clay, a shared mould, a fishing-line slicer — and twenty minutes. Anyone can press their own Bappa with their own hands.
Get the recipe
From crates to cars to whole cities — moorthi's travel to devotees free of cost or at a nominal price, temple by temple.
Find your city
Nimanjanam — place the moorthi in a bucket of water on your lawn; refill daily and it dissolves even quicker.
Store-bought "clay" idols often hide plaster of paris that sits in the water for months. True clay returns to the earth within days.
Clay helps nourish the soil in lakes and rivers — a sustainable offering to nature, not pollution left behind.
Every mould and every moorthi supports the local artisans who handcraft them — keeping a traditional skill alive abroad.
Up to about $2 per moorthi depending on clay discounts — and most community events are entirely free for devotees.
Or to your whole city. Moulds are shared, workshops are free, and someone near you is already pressing clay.